Not a big agency. Not a template factory. A small studio that genuinely cares about helping tradespeople compete online.
We're a new web studio based in Leicester, built around one focus: helping tradespeople get a professional online presence without paying agency rates.
Straight Line Digital was born out of frustration with the way traditional agencies treated small businesses. Tradespeople were being quoted £3,000–£5,000 for websites built on cheap templates and delivered months late. We knew there was a better way.
So we built a focused process: trade-specific design, fast turnaround, honest pricing. No jargon, no surprises. As a new studio, our first clients also get founding-client pricing — you get a great site at a lower rate, we get a portfolio and a testimonial.
Get in Touch →We started Straight Line Digital after watching the same pattern play out again and again: brilliant tradespeople with decades of experience, built entirely on word of mouth, invisible online while less-skilled competitors with a decent website won the work instead.
On top of that, most agencies were quoting £3,000–£5,000+ for basic sites and treating small trade businesses like an afterthought. That gap between what tradespeople actually need and what agencies were charging seemed worth closing.
So we built a focused, honest alternative: trade-specific design, fast turnaround, fair pricing — and because we're a new studio, founding-client rates for the businesses who work with us first.
Three principles that guide every project we take on.
You'll always know exactly what you're paying before we start. No scope creep, no surprise invoices, no add-ons you didn't ask for.
We explain everything in plain English. If we're doing something and you want to know why, we'll tell you. No hiding behind technical language.
A pretty website that doesn't get you leads isn't good enough. Every site we build is designed to rank locally and convert visitors into enquiries.
We're not going to make up stats or borrow someone else's. Here's where we actually stand.
We're brand new, so we don't have five-star reviews yet — but we intend to earn them. Be one of our first clients, get founding-client pricing, and help us build the track record other agencies already have.
Become a Founding Client →